Social Media

It was a great weekend of conversation and learning between clubs at the XCSO AGM in Ottawa! One of the conversations was talking about social media. We are in a world of people looking for information right at their finger tips. More and more you also need to communicate in many different ways to get your message out there! I am no expert but have become practiced at communicating through social media and found a system that works for me.  Please feel free to contact me if you would like to discuss some ideas that could work for your club!

Here are some tips that have worked for me.

  1. Find a time of day where you get the most “reactions”, and then post consistently at those times. For me that happens to be at noon, 5PM, and 9PM. You can find these stats in whichever platform you may be using. I like to set an alarm to remind me to post.
  2. Create a calendar. Every 4 months I go through events, “special days” (like Family Day or  Day). I usually schedule something every other day, but you come up with something that works for you! Maybe that’s once every 3 days or Monday, Thursday, Saturday. Just try and stay present in your customers view. With the calendar you don’t need to struggle to think of something in the moment. Of course if something else happens to come up that’s great! You can just use what you had scheduled for another day.
  3. For events you are running post those on social media a month in advance. Then you can continue to promote it as the event comes up.

Need to posting ideas? Here is list to help get you started!

  • the importance of glide waxing
  • we dont just ski, check out our snowshoe trails
  • perks of being a member
  • get ready for roller ski season
  • happy Monday
  • kids learning and having fun on snow
  • why dont you come out and enjoy winter this family day weekend
  • looking for something to do during the march break?
  • how to prep for the ski swap
  • Would you rather?
  • Where am I? (trail picture)

Kelly’s Austrian Adventure

I received the exciting opportunity to travel across the pond to watch part of the World Championships in Seefeld, Austria. This trip was sponsored by Fischer Nordic, and included watching world cup athletes compete, some skiing in the mountains at 1300m, and a tour of the Fischer Factory!


Highlands Teddy has his bags all packed and is ready to go!

February 26th

Travel Day!


Getting fueled up at Petes Deli!


February 27th

Arrival in Munich was smooth and we hop in the taxi to make our way to Reid.


Late in the day arrival means the first of many dips in the pool during the trip. To fight the jet lag I go for a little walk and I am amazed at how far ahead the weather is. It is about the same altitude as home and I would say they are at least 2 months ahead of where we are. Lots of green and birds in the air.



February 28th

Fischer Factory tour day!IMG_2310



Fischer started in 1924, making wooden sleds.


The Evolution of the Fischer logo


The latest and greatest are the 3D Speedmax, gliding sidewalls. This redeveloped technology means that we now have the ability liquid glide wax the sidewalls to make a faster ski!


Little known fact that Fischer makes hockey sticks! Kit from Alberta shows it off.

Pictures and video aren’t allowed in the Factory.

Even though it was inventory day and the machinery wasn’t in action, we had a full walk through of the step by step process of how the skis are made. Everything from the SCS ski and up is made in Austria. Each ski is made individually and then paired based on the camber of the ski.

Stacks and stacks of skis are already being made for next season.


Now that’s just a couple of Speedmax’s



The Canadian Team! Nick (Quebec), Gilles (Quebec), Bob (Ontario), Ben (Quebec), Ron (Ontario), Shane (British Columbia), Joel (Quebec), Luc (Quebec), Fred (our fearless leader), Claude (Quebec), Duncan (Ontario), Arron (Alberta), Kit (Alberta), John (Alberta), Bryan (Ottawa), Me!

And now we know how much we are being spoiled as we roll into our 5 Star Hotel. We literally DROVE into reception.


The view from my hotel room.

March 1st

First day of equipment testing! I was on a pair of Speedmax skate skis and One way Poles (a business that Fischer has just bought). We had a beautiful ski and it was so nice to move after some long days of travel. Also in case you were wondering the Speedmax was an amazing ski 🙂


Ron, John, Bob & Me.


A groomer that has been changed into a food truck!

It was a wet day to watch races, but the rain couldn’t dampen the excitement of all 12,000 spectators at the Men 4 by 10km relay. 2 laps of classic and 2 laps of skate.

All together now.

There may be just a few Norwegian’s attending this event. And this is apparently the whole countries favourite song.



A little ski jumping to wrap up the day. Does it look familiar? If you watched Eagle Eddie it should. This is where they filmed the Calgary Olympic Scene. Of course this looks nothing like the Calgary, but it is a nice site for a movie.

Now those are some BIG cowbells.



March 2nd

Day 2 of ski testing. I took out a pair of Speedmax Skins, and Fischer poles. It was an early morning ski that started the day off just right.



Battle of who has the biggest team truck.


Team Norway


Team Canada


The US Team Truck


I had to nerd out on the fleet of groomers for a minute.

Rocking out at the Women’s 30km. Note the lady in blue is knitting to the beat.


March 3rd

Last day of fun! I thought we were just going to a little ski. Turns out I chose the group that went for a 25km trek up and down the mountain. I was toast, but it was well worth it.




Hannes, Joel, Ben and Me.

Off to the races! Men’s 50km.


See you on the trails!

Jackrabbit 2020 Toque Design Contest

The criteria for entering in the contest are as follows: 

o    Contestants must be currently enrolled in a CCC Jackrabbit or Bunnyrabbit program

o    Contestants must be between the ages of 5-9.

Selection process and timelines:

  • Designs should be submitted: by noon, MST on March 31, 2019.
  • Cross Country Canada will select 10 final designs and post them on the CCC Facebook page for you to vote on. The voting period will run from March 31 to April 15, 2019 until noon (MST) Please remember that only CCC members are eligible to vote!
  • Remember to join CCC’s Facebook page to ‘vote for your favourite Jackrabbit design here!
  • Announcement of the ‘winning’ toque design will be posted on CCC’s Facebook page and website on April 16, 2019.

2020 Jackrabbit Toque Design Contest

Parenting Coaching 101

Many questions arise from parents who are new to cross-country skiing as well as for many of the seasoned veterans.

Parents may not realize how their support can enhance their child’s skiing experience and few may know where to solicit support and information, whether you only wish for your young skier to have fun outdoors in winter or to establish a foundation for your developing athlete.

Cross-Country Canada in partnership with the Coaching Association of Canada, has established an easily accessible coaching development pathway that all cross-country ski coaches must follow.


The starting point is a combination of two online learning courses that can be done from anywhere at the learner’s own pace.

While these courses were specifically developed for aspiring community coaches, many parents (coaches or not) have expressed how useful and valuable taking this training has been for them.

Parents of young skiers inevitably become the coach’s assistants!

ICC Elearning Step By Step

CCC’s Ski-at-School Program – Powered by AltaGas


Grants are currently available for program start-ups! 

Ski-at-School is a CCC program, sponsored by AltaGas, which aims to bring cross-country skiing to schools across Canada. The Ski-at-School program will knit together communities of teachers, students, and local ski clubs, Cross Country Canada, AltaGas, coaches, equipment suppliers and volunteers to support this initiative and make it into a success.

The main driver behind the Ski-at-School program is to allow students to experience the sport of cross-country skiing, because it is a life sport. Cross-country skiing can be enjoyed at many levels of skill and it involves all major muscle groups, balance, endurance and strength. Cross-country skiing builds self-esteem, confidence as well as health and well-being, and cross- country skiing can be done in a group or individually.

Grants are currently available for program start-ups!

The deadline for this year’s grant application is September 15th, 2018.

Attached: grant application form.

Should you have any questions, email: Ilona Gyapay: